{"id":26218,"date":"2013-07-02T12:09:19","date_gmt":"2013-07-02T12:09:19","guid":{"rendered":"https:\/\/drprem.com\/guide\/?page_id=644"},"modified":"2020-10-12T15:29:53","modified_gmt":"2020-10-12T09:59:53","slug":"healthcare-marketing-guide","status":"publish","type":"page","link":"https:\/\/drprem.com\/globalhealthcare\/healthcare-marketing-guide","title":{"rendered":"Healthcare Marketing Guide"},"content":{"rendered":"<div class=\"4a90ee8f0cea4b4c96057cc051b7c66d\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/medical-tourism\/consultant\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/medical-tourism\/wp-content\/uploads\/sites\/8\/2021\/12\/Medical-Tourism-Post-Ad-1.jpg\"><\/a>\n<\/div>\n<p><strong>Dr Prem&#8217;s Healthcare Marketing Guide Book<\/strong><\/p>\n<div id=\"contentWrapper\">\n<div id=\"content\">\n<div>\n<p>The concept of marketing remains the same for healthcare marketing too. However, healthcare is slightly different and a little more delicate as it deals with real consumers and tries to meet their everyday needs.<\/p>\n<p>As the healthcare services mostly deal with resolving health concerns and providing care, they need to be planned and executed very carefully. Hence, the consumer or the patient takes a centre stage in healthcare service and the healthcare marketing focuses more on consumer needs. Additionally, there are other factors like government regulations, non-profit organizations, medical law and ethics, stringent consumer protection laws and third party insurance players that need to be managed well. Therefore, healthcare marketing becomes a more delicate subject and has to be developed keeping in view the society and the related factors.<\/p>\n<p>There are several elements in Healthcare marketing which differ from other service marketing, Dr Prem&#8217;s Guide on Healthcare Marketing provide basic yet comprehensive insight about Healthcare Marketing. Following are important topics of:<\/p>\n<p><strong>Healthcare Marketing Guide Book<\/strong><\/p><div class=\"4a90ee8f0cea4b4c96057cc051b7c66d\" data-index=\"2\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<a href=\"https:\/\/drprem.com\/medical-tourism\/marketing\"><img decoding=\"async\" src=\"https:\/\/drprem.com\/medical-tourism\/wp-content\/uploads\/sites\/8\/2021\/12\/Medical-Tourism-Post-Ad-2.jpg\"><\/a>\n<\/div>\n\n<\/div>\n<ul id=\"folderContent15057322\">\n<li id=\"moduleContentWrapper15031382\">\n<div id=\"moduleContent15031382\">What is marketing?<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15031404\">\n<div id=\"moduleContent15031404\">What is Healthcare Marketing?<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15031504\">\n<div id=\"moduleContent15031504\">Why Healthcare Marketing is different?<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15031742\">\n<div id=\"moduleContent15031742\">Developing Marketing Strategies for Healthcare<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15032559\">\n<div id=\"moduleContent15032559\">Marketing Communications in Healthcare<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15032934\">\n<div id=\"moduleContent15032934\">Marketing Mix in Healthcare<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15033073\">\n<div id=\"moduleContent15033073\">Importance of relationship marketing in healthcare<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15033119\">\n<div id=\"moduleContent15033119\">Developing referral marketing in healthcare<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15050245\">\n<div id=\"moduleContent15050245\">Print &amp; Promotion in Healthcare Marketing<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15050301\">\n<div id=\"moduleContent15050301\">Online Marketing in Healthcare<\/div>\n<\/li>\n<li id=\"moduleContentWrapper15050366\">\n<div id=\"moduleContent15050366\">SWOT Analysis in Healthcare Marketing<\/div>\n<\/li>\n<\/ul>\n<p><strong>Also Read Social Media Marketing in Healthcare<\/strong><\/p>\n<ul>\n<li>Social Networking Website<\/li>\n<li>Blogging<\/li>\n<li>Content Aggregation<\/li>\n<li>Discussion Board\/Forums<\/li>\n<li>Microblogging<\/li>\n<li>Online Video\/Channels<\/li>\n<li>Photo Sharing\/Slide Sharing<\/li>\n<li>Podcasts<\/li>\n<li>Social Media Impact on Healthcare<\/li>\n<li>Tools to Implement Social Media Marketing<\/li>\n<li>What is Social Media?<\/li>\n<\/ul>\n<p><strong>Read Healthcare Brand Guide<\/strong><\/p>\n<ul>\n<li>Brand Building<\/li>\n<li>Brand Elements &#8211; Brand names, Brand logos, Brand images and symbols, Brand Character, Brand Slogans &amp; Packaging<\/li>\n<li>Brand Positioning<\/li>\n<li>Branding Healthcare Products | Hospitals | Clinics | Institutes | Publication | Professionals| Websites | Places | Concepts | Events | Causes<\/li>\n<li>Criteria for choosing brand elements &#8211; Memorable, Meaningful, Pleasant, Flexible and Protected<\/li>\n<li>Healthcare Brand Advantages and Benefits<\/li>\n<li>Importance of Healthcare Brand<\/li>\n<li>What is Brand Equity<\/li>\n<li>What is a brand?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"4a90ee8f0cea4b4c96057cc051b7c66d\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n          <p><a id=\"link-15\" href=\"\" target=\"_blank\" rel=\"noopener noreferrer\">\r\n            <img decoding=\"async\" style=\"width:100%;height:auto;\" id=\"img-15\" src=\"\"><\/a><\/p>\r\n            <script>\r\n            var xmlhttp = new XMLHttpRequest();\r\n            xmlhttp.onreadystatechange = function() {\r\n              if (this.readyState == 4 && this.status == 200) {\r\n                var myObj = JSON.parse(this.responseText);\r\n                document.getElementById(\"link-\"+myObj.id).setAttribute('href',myObj.url);\r\n                document.getElementById(\"img-\"+myObj.id).setAttribute('src','https:\/\/fetch.drprem.com\/\/uploads\/'+myObj.image);\r\n              }\r\n            };\r\n            xmlhttp.open(\"GET\", \"https:\/\/fetch.drprem.com\/\/api\/Ads\/15\", true);\r\n            xmlhttp.send();\r\n            <\/script>\r\n        \r\n        <style>\r\n        *{box-sizing:border-box}.top-container{display: grid;grid-template-columns: auto auto auto;}.column{float:left;width:100%;padding: 0 7.5px 15px 7.5px;}.row{margin:0 -5px}.row:after{content:\"\";display:table;clear:both}@media screen and (max-width: 600px){.top-container{display: block;grid-template-columns: unset;}.column{width:100%;display:block;margin-bottom:20px}}.card{text-align:center;}.card_image img{width:100%}.card_body{padding:15px}.card_title{font-size: 14px;line-height: 19px;text-decoration: none;text-align:left;color: #333;}.card-heading{text-align: left;margin-bottom: 25px !important;}\r\n        <\/style>\r\n        <div class=\"row todays-top\">\r\n            <h3 class=\"card-heading\"> Recent Articles: <\/h3><div class=\"top-container\" id=\"todays-top\">\r\n        <\/div>\r\n        <\/div>\r\n        <script>\r\n            var xmlhttp = new XMLHttpRequest();\r\n            xmlhttp.onreadystatechange = function() {\r\n            if (this.readyState == 4 && this.status == 200) {\r\n            var myObj = JSON.parse(this.responseText); \r\n            myObj.forEach(function(item) {\r\n            document.getElementById('todays-top').innerHTML += '<div class=\"column\"><div class=\"card\"><div class=\"card_image\"><a href=\"'+item.url+'\"><img decoding=\"async\" src=\"'+item.image+'\"><\/a><\/div><div class=\"card_body\"><a href=\"'+item.url+'\"><h3 class=\"card_title\">'+item.title+'<\/h3><\/a><a href=\"'+item.url+'\">Read more<\/a><\/div><\/div><\/div>';\r\n            });\r\n            }\r\n            };\r\n            xmlhttp.open(\"GET\", \"https:\/\/fetch.drprem.com\/api\/Drprem_blogs\", true);\r\n            xmlhttp.send();\r\n            <\/script>\r\n        \r\n        \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<style>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t.videoWrapper{position:relative;padding-bottom:56.25%;height:0}.videoWrapper iframe{position:absolute;top:0;left:0;width:100%;height:100%}\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/style>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"videoWrapper\" id=\"video_7\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<script>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tvar xmlhttp = new XMLHttpRequest();\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            xmlhttp.onreadystatechange = function() {\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            if (this.readyState == 4 && this.status == 200) {\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                var myObj = JSON.parse(this.responseText);\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t                document.getElementById(\"video_\"+myObj.id).innerHTML = myObj.embed_video_code;\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            }\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            };\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            xmlhttp.open(\"GET\", \"https:\/\/fetch.drprem.com\/api\/Videos\/7\", true);\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t            xmlhttp.send();\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/script>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Dr Prem&#8217;s Healthcare Marketing Guide Book The concept of marketing remains the same for healthcare marketing too. However, healthcare is slightly different and a little more delicate as it deals with real consumers and tries [&hellip;]<\/p>\n","protected":false},"author":107,"featured_media":42690,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-26218","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/drprem.com\/globalhealthcare\/wp-json\/wp\/v2\/pages\/26218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/globalhealthcare\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drprem.com\/globalhealthcare\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/globalhealthcare\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/globalhealthcare\/wp-json\/wp\/v2\/comments?post=26218"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/globalhealthcare\/wp-json\/wp\/v2\/pages\/26218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drprem.com\/globalhealthcare\/wp-json\/wp\/v2\/media\/42690"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/globalhealthcare\/wp-json\/wp\/v2\/media?parent=26218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}