Healthcare Brand Guide

Brand positioning is to identify and determine the differentiating features of a brand in order to create brand identity and brand image. These features are unique characteristics of the brand and they offer a reason …

Brand Positioning Read More »

Brand equity, which is consumer based, is developed when there is high level of awareness and knowledge about the brand in the minds of consumers. The consumer is familiar with the healthcare brand in such …

Brand Building Read More »

Brand elements are specific characteristics of a brand that help to identify and differentiate the brand. The commonest elements are names, symbols, logos, slogans, characters, etc. Brand names A brand name is the core theme …

Brand Elements – Brand names, Brand logos, Brand images and symbols, Brand Character, Brand Slogans & Packaging Read More »

Healthcare is a social industry that deals with the healthcare needs of the society on a daily basis. These days, there is an increased consumer awareness regarding health, disease and treatment options. The consumer judgment …

Branding Healthcare Products | Hospitals | Clinics | Institutes | Publication | Professionals| Websites | Places | Concepts | Events | Causes Read More »

Healthcare brands provide many advantages to the consumers. Brands identify the producer of the product, create an impression in the minds of the consumers and allow them to assign responsibility to a particular producer. Healthcare …

Healthcare Brand Advantages and Benefits Read More »