To improve the loyalty of customers toward specific brands and to maintain a better relationship with customers, marketers have always been struggling to find solutions. Although they have tried several techniques of personalizing with clients, some barriers have always existed […]
If you are chalking out a business plan for web-based software or for a mobile application, then there are certain crucial aspects that you must focus on. Over and above the profit and loss, sales forecast balance sheet and cash
At present the future prospects of B2B marketing seems to be very bright. Business to business marketing is based on convenience of the businesspersons and entrepreneurs. This type of marketing enables a business to outsource some of their work to
A study done by the University of Loyola, Maryland shows that appropriate use of colors can get brands 80% more recognition from their buyers. The motto of brand marketing is to create a unique identity for a business. To fulfill
The modern consumers are well informed and they do not hesitate to demand the best products or services. They write about their opinions freely in different product reviewing sites and compare prices always before making a purchase. Relationship marketing is
Marketing is one of the most important parts of your business. Developing a marketing plan is a necessary task which you must not delay or postpone. Some people make the mistake of assuming that spreading leaflets and advertising your products
At a time when you are ready with all the elements of your marketing campaign to launch it on social media, remember to make a full utilization of these social media platforms. There are various ways to do that. One
Social media how to Have you ever been asked to show the return on investment (ROI) for your social media work? Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your
With the advent of digital marketing, the traditional ways of attracting new customers are now considered as expensive and time-consuming. As a result, a whole new bunch of alternative ways has replaced the traditional marketing system. Now, more and more
As the social media marketing is slowly emerging as a dominant marketing system, therefore it has resulted in increased competition among marketers all over the world. As a result of the increasing completion, the social media marketers are now forced