Advanced technology and digital communication networks have changed the way we live as they have virtually put the world at our fingertips. Today, people are interconnected with millions of websites, message boards, chat rooms and e-mails. These wireless and broadband […]

Two things, creating a brand identity and defining a niche market for your business, are important for making your business stand out. The market has become congested as many companies are providing the same type of products and services. Competition

There was a time when personal branding was considered a whim and not taken seriously, but over the period, it has become a necessity. Every individual needs to create their personal brand to impress their peers, competitors and contemporaries. Personal

You know the products or services your company is selling intimately. You have a clear idea about both their merits and demerits. However, without a good brand image, you will not be able to grab the attention of your target

A good reputation always precedes your product. Prospective customers will turn away if they find bad rumors or too many negative customer reviews regarding your brand or services. Nothing stays hidden in the World Wide Web. Negative listings can diminish

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