Well, we have seen advertising efforts with meticulous manipulation of signatures. This print campaign too uses the same idea, but the positive thing is that it helps to convey the message- a great message.
This print ad for Mercy Volunteer Society has been developed by TBWACentral Asia, Almaty, Kazakhstan.
The copy reads- Sign up. save a life.
Each ad illustrates some signatures that look like cardiogram.
CREDITS
Advertising Agency: TBWACentral Asia, Almaty, Kazakhstan
Creative Director: Juan Pablo Valencia
Art Director: Juan Pablo Valencia
Copywriter: Juan Pablo Valencia
Illustrator: Denis Smirnov
Account Director: Svetlana Borissova
Via: Ads of the world