The humble sticker as a marketing tool has been used for years, and while it might be seen as a less ‘impactful’ marketing tool than some other options, the truth is that stickers are a great way to increase your marketing reach. Think about things like bumper stickers, or the stickers that you see adorning the laptop cases of students. People like stickers as a sticker allows them to add to their identity with your product in a very specific way. Tap into this and you’ll be putting your brand or product name into the right place with the right target audience. Here are some ways that you can use stickers to increase your business’ overall visibility and as a means of reinforcing your overall brand identity.
Here are a few ideas to use stickers as an effective vehicle to increase your business’ visibility and reinforce your brand identity.
Number One: Target your brand audience
Brand concept with globe on white background
In order for your stickers to be a successful marketing option, you need to know what consumer you are targeting. Just like you would do for any other marketing or promotional campaign, you need to begin your sticker campaign by looking at some preliminary research and planning. Ask questions like:
- Who is your audience?
- What do they like? What are their tastes and expectations?
- What is the impression that you want to be making?
- What kind of new clients do you want to be attracting?
- How can you arouse the curiosity of new clients/prospects?
If you can answer these questions, you’ll be off to a great start. From there, it’s a matter of creating a sticker that works. Let’s keep looking at how to do this.
Number Two: Customise your stickers
One of the best things about using stickers for your marketing is that a basic sticker can be adapted to suit your purpose easily, so the sticker can be a cost effective way to build your name. You won’t need to pay for a lot of expensive redesigning if you know that there is a generic type of sticker that can be branded with your company name to suit your purpose or message. There are many places offering sticker printing services in Melbourne, so it pays to take a look around and to see what companies there are offering various printing solutions.
Number Three: Get creative
Don’t forget to be inventive when it comes to choosing your stickers. The market is busy and full of competitors who are all vying for the same target audience, so you need to be creative and to stand out. Making the extra something special work for you will go a long way to gathering more clients and prospects. Make sure that you sticker is visually appealing and that it gets to the point. This will make it as memorable as possible and ensure that you’re on-point when it comes to the message you’re sending.
Number Four: Distributing your stickers
You can hand stickers out just like any other kind of promotional material, but you might find that your stickers are more memorable if they’re used in a fun way. Take advantage of the ability that stickers have to ‘stick,’ by using the placement of them in a fun and inventive way. The spots that you choose to stick your stickers (or the spots that you encourage others to stick them in) should be fun and visual enough so that they’re memorable. Just make sure you’re respecting public property and the space of others.
Number Five: Bumpers and beyond
You can use car bumpers, windows and doors as a vehicle for your sticker – just make sure things are safe and that your message is tested and true.
All kinds of businesses can find stickers useful, either as a solo campaign or as part of a larger promotional strategy. The main thing you need to do is to build an effective marketing campaign and to support a promotional strategy that works for you.
Article Submitted By Community Writer
