Digital marketing: The tools and techniques

digital marketing tools
Dr Prem Digital Healthcare Marketing

As the technology improves, it is also affecting the marketing techniques that businesses apply. Apart from traditional marketing practices, marketing in today’s world is very different and advanced. Today, it is not possible to deny the fact that digital marketing is very important for the success of any business. All companies are making efforts to attract more and more audience.

Digital marketing is important to create connections with business tycoons and helps a company tell the story and its message in an effective, creative, and genuine way. It offers an opportunity to assess essential elements of the strategy in order to make it work properly and effectively.

In the digital marketing world, the most important thing that a businessperson needs to consider is the effective use of required marketing tools in order to increase the sales and image of an organization. A huge population uses the internet for shopping and purchase of products or services. They have lot of options to choose, but the customers spend their precious money and time only on the product that attract them more. Company has to take important steps and make use of effective tools and methods that help them achieve more in a short period. Some of the main marketing tools are mentioned here:

Content marketing

In this technological era, consumers are more aware about what they have to buy and what they do not. As their standard of living improves, they find different ways to make their lives more comfortable. Consumers know how to choose a service and product, which suites their budget and needs as well. They know that how to surf internet, so content marketing can help them select accurate product and service. It is also very helpful in selling a particular product online as an effective and creative content can attract people and can convince them to buy it.

Social networking

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In the world of internet, people use social networking sites in order to connect to their family and friends. It can work as a marketing tool for marketers as they can post highly targeted ads using social networks like Facebook, and can make their target demographic aware of the products and services offered. They can even invite their customers on their Facebook page and can create a community of people and customers.

Mobile devices

A good percentage of users access internet on their mobile devices and an organization can make the use of this by making special software for mobile devices. This can be beneficial for the company and customers as well. With the help of this, people can buy a product from anywhere and this can help in the promotion of the product.


Nowadays, the trend of using pictures is becoming very popular and visual marketing has become an important tool that helps people be attracted to the brand, or purchase new products from a company. Marketers post the pictures on image sharing sites like Pinterest and Instagram, which is beneficial in promotion of a company’s product or service.

Retargeting and remarketing

Marketers cannot make effective strategies without targeting its audience. This includes showing ads to the targeted audience, and tailoring the advertisement to be liked by the target demographic. This can help to make old customers loyal and can promote the product. Like retargeting, remarketing can convert web traffic and can generate more revenue.

Customer feedback

It is one of the most important and useful tool of marketing as it can help a company to know the response of their customers about a particular product or service. Company can get the feedback of its customers and can make effective strategies to develop or improve the product.


Today, the concept of marketing is quite different from traditional marketing as it is fully depends on the latest tools and methods. This may include content marketing, retargeting, and remarketing.

Dr Prem Healthcare Social Media Marketing
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