With the increasing popularity of social media marketing campaigns, it can be said that agile marketing has also received a great boost. Agile marketing is essentially a marketing approach wherein teams work in short but intensive periods of time to complete a high value project. Agile is said to be a highly effective and beneficial approach for marketing. Consider reading its benefits in the following lines.
Increased productivity
The agile methodology allows marketing teams to measure various aspects like visitor traffic to the company website, sales numbers, bounce rates and so on. Whatever the marketing team intends to measure, it can use the agile methodology to increase productivity and create a successful marketing program.
Adaptability in times of change
Successful marketing involves the ability to respond to changes within a reasonable time frame. With the adoption of the agile methodology, fortnightly sprint planning meetings need to be held. As such, when the teams meet the marketing team, they will be able to tweak the objectives and focus of their tasks based on feedback from the other teams.
Marketing campaigns can be adjusted in response to changing business climate and can be adapted according to what would derive success. Successful marketing is dependent on marketing teams’ ability to react almost immediately and execute changes speedily. Agile marketing is a sure way of ensuring this. Through agile marketing, teams are also made to work in a flexible manner so that they can respond to changes promptly.
Transparency
Successful marketing also depends on the level of transparency between various teams involved in a project as well as the company and consumers. When there is transparency, there exists a shared sense of purpose and feelings of miscommunication, anxiety and confusion being eliminated. This transparency can be brought about by the agile methodology.
Where marketing programs are concerned, the methodology allows the marketing team to exchange their ideas with other departments like management, sales and development that are working on the same project and receive feedback that would further strengthen the marketing efforts.
Agile marketing also paves the way for transparency between the marketers and customers. It also lays out the plans and intentions of marketing team and is visible to all parties. The marketing team then will be able to engage with the customers in a better way as they are provided with first hand information with honesty and credibility.
Increased competitiveness
Marketing efforts can be said to be effective and successful when they put a company ahead of existing competition. The adoption of agile marketing revises inefficient methods and brings better structure and process to the marketing team in a company. This is done in such a way that the team feels empowered and can be focused on the tasks at hand.
By enabling flexibility,agile methodology helps the marketing team to cope with any additional projects they might get. This increases the overall competitiveness of the business through a stronger team spirit, a stronger brand standing, greater leads and potentially more sales. With these outcomes, a business can see itself being a strong competitor in its business environment. The increased competitiveness will make marketing efforts more successful.
Agile marketing has several benefits that would enable companies to work their way towards successful marketing and reap a greater profits than possible otherwise.
