{"id":23777,"date":"2013-09-25T07:09:54","date_gmt":"2013-09-25T07:09:54","guid":{"rendered":"https:\/\/designbuzz.com\/?p=23777"},"modified":"2013-09-25T07:09:54","modified_gmt":"2013-09-25T07:09:54","slug":"apple-is-embracing-the-flat-design-trend-are-you","status":"publish","type":"post","link":"https:\/\/drprem.com\/designguide\/apple-is-embracing-the-flat-design-trend-are-you\/","title":{"rendered":"Apple Is Embracing The Flat Design Trend &#8211; Are You?"},"content":{"rendered":"<p>Apple produce devices that are not only best selling but they are also the creator of niche products. iOS 7 started with a desire to take an experience people love and make it better. To make it even simpler, more useful and more enjoyable, but still feel instantly familiar. The design of iOS 7 is beautiful because it\u2019s all of those things. And it\u2019s the start of a new chapter for iOS. Apple has shaken the design industry with its new UI enhancements. The iOS7\u2019s UI is not fully flat; however, it is much flatter than the previous versions of the operating system. The company has moved away from glossy and beveled icons with strong drop shadows. Instead what you will get are smooth and very subtle gradients, light soft shadows, and very vivid and bright colors. iOS 7 is a pure representation of simplicity<b>.<\/b> It has a new structure, applied across the whole\u00a0system that brings clarity to the entire experience. The interface is purposely unobtrusive. Conspicuous ornamentation has been stripped away. Unnecessary bars and buttons have been removed. And in taking away design elements that don\u2019t add value, suddenly there\u2019s greater focus on what matters most which is your content.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/designbuzz.com\/apple-is-embracing-the-flat-design-trend-are-you\/ios7_cover_photo_2\/\" rel=\"attachment wp-att-23779 noopener\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-23779\" alt=\"ios7_cover_photo_2\" src=\"https:\/\/designbuzz.com\/wp-content\/uploads\/2013\/09\/ios7_cover_photo_2.png\" width=\"600\" height=\"434\" srcset=\"https:\/\/drprem.com\/designguide\/wp-content\/uploads\/sites\/81\/2013\/09\/ios7_cover_photo_2.png 600w, https:\/\/drprem.com\/designguide\/wp-content\/uploads\/sites\/81\/2013\/09\/ios7_cover_photo_2-300x217.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><br \/>\n<b>Why this hype for flat design?<\/b><\/p>\n<p><a href=\"https:\/\/gizmodo.com\/what-is-flat-design-508963228\" target=\"_blank\" rel=\"noopener\">Flat design<\/a>\u00a0has existed for a long time and it was one of the most popular styles of design during the Soviet era. Over the past few years Google has\u00a0<a href=\"https:\/\/www.behance.net\/gallery\/Google-Visual-Assets-Guidelines-Part-1\/9028077\" target=\"_blank\" rel=\"noopener\">shifted toward flat design<\/a>\u00a0as well, although somewhat in a sneaky way.\u00a0\u00a0Android has seen a major push toward the flat design with the\u00a0<a href=\"https:\/\/www.android.com\/about\/ice-cream-sandwich\/\" target=\"_blank\" rel=\"noopener\">Ice Cream Sandwich<\/a>\u00a0release. Finally, Apple is moving in the similar direction with its\u00a0<a href=\"https:\/\/www.apple.com\/ios\/ios7\/design\/\" target=\"_blank\" rel=\"noopener\">iOS7 release<\/a>\u00a0coming up this fall. The three tech giants are moving toward flat design in their efforts to improve the overall user experience. The likely goal of the big three giants in moving toward the flat design was to place a higher focus on the content while eliminating the distractions from UI elements.<\/p>\n<p>Flat design is \u201cin\u201d right now because of the focus on user experience. It\u2019s all about the user experience everywhere. In most simplistic terms, the more design elements you add, the busier the design will be. Gradients, shadows, patterns, and textures can bring a design to life, but too much of it can quickly clutter it up into a huge mess.<\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Apple produce devices that are not only best selling but they are also the creator of niche products. iOS 7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[72],"tags":[1749,1750,10,1751,18,1752],"class_list":["post-23777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-design","tag-apple-is-embracing","tag-best-selling","tag-featured","tag-flat-design-trend","tag-top","tag-user-experience"],"_links":{"self":[{"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/posts\/23777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/comments?post=23777"}],"version-history":[{"count":0,"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/posts\/23777\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/media\/23778"}],"wp:attachment":[{"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/media?parent=23777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/categories?post=23777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drprem.com\/designguide\/wp-json\/wp\/v2\/tags?post=23777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}