Homeless people are like abandoned Christmas trees. Donât forget them amid your merry making. Here is another appreciable advertising effort for those unfortunate people.
You know the pleasure when we get a New Year greeting card from your loved one. Donât you? but, what about those people who never receive a New Years card?
So, Made by Society started the Wish-project: an online video (www.madebysociety.com/wish/wishes) project to create awareness for the homeless. A wish from the homeless to those who have homes.
The campaign was totally free of charge supported by advertising agency laMarque (creative idea), Screentime Entertainment (production) and Kristiaan (design and animation).
Via: Direct Daily
