This is a beautifully executed campaign for Alcoholics Anonymous Brasil, developed by JWT. The campaign, with beautiful symbolism, conveys the message.
The campaign, as we can expect from any anti-alcoholic advertising initiatives, adopts an approach of touching the emotive chord. Here, the campaign gives stress to the difficulties faced by the family members of alcoholics.
The copy reads- You canât see. But those you love can.
Find out about the 12 steps program, that saved already hundreds of lives. Help yourself to help those you love.
I am curious to know. Really curious.
Via: Osocio