Yin Yang Martial Arts School: when fish swallows the cat

Dr Prem Digital Healthcare Marketing

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These print ads for Yin Yang Martial Arts School, created by DCC marketing, Maribor, make use of subtle illustrations to convey the message. This is a martial arts school for kids, and the illustration has a comic touch, though its implications are complex and hardly digestible for the kids.

The ads carry images of ‘prey-eating-the-predator type’. We can see images of a fish swallowing the cat and a sheep swallowing the wolf. The idea is that when you learn these martial arts, though you are a timid sheep or weak rabbit, you will become sharp and strong, so that nobody can bully you.

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We can make more inferences from these ads, right or wrong, like ‘be soft and gentle like a sheep or rabbit, but keep an inner courage to tackle the difficult situations of everyday life.’

Credits:

Advertising Agency: DCC marketing, Maribor, Slovenia

Creative Director: Tine Lugaric

Art Director: Matija Kocbek

Copywriter: Tine Lugaric

Illustrator: Matija Kocbek

Via: Ads of the world

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