These print ads for Yin Yang Martial Arts School, created by DCC marketing, Maribor, make use of subtle illustrations to convey the message. This is a martial arts school for kids, and the illustration has a comic touch, though its implications are complex and hardly digestible for the kids.
The ads carry images of âprey-eating-the-predator typeâ. We can see images of a fish swallowing the cat and a sheep swallowing the wolf. The idea is that when you learn these martial arts, though you are a timid sheep or weak rabbit, you will become sharp and strong, so that nobody can bully you.
We can make more inferences from these ads, right or wrong, like âbe soft and gentle like a sheep or rabbit, but keep an inner courage to tackle the difficult situations of everyday life.â
Advertising Agency: DCC marketing, Maribor, Slovenia
Creative Director: Tine Lugaric
Art Director: Matija Kocbek
Copywriter: Tine Lugaric
Illustrator: Matija Kocbek
Via: Ads of the world