People for Ethical Treatment of Animals (PETA) has just concluded its latest ad campaign with the Czechoslovakia born model Yana Gupta. The latest ad campaign in fact aims at saving bears as they are made to dance on the Indian streets for money.
The advertisement pledges not to torture bears for the sake of entertaining people. However, this act is illegal but it is frequently violated in India. The punch line of the ad reads, ‘Bears are not item numbers’.
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