Advertising Guide

WWF Singapore: Seafood Guide

bluefin tuna

This advertising campaign for WWF Singapore has been developed as part of its marine conservation efforts. The campaign aims to encourage Singaporeans to consume sustainable seafood.

With the creative support of Ogilvy & Mather Singapore, WWF developed the Singapore Seafood Guide.

These ads, with a slight touch of sarcasm, indicate about the need for marine conservation efforts star from our dining tables.

For example, one ad reads- If you order bluefin tuna, you can forget about proper table etiquette.
Since you’re killing off an entire species, who cares which fork you it with.


Advertising Agency: Ogilvy & Mather Singapore

Executive Creative Director: Robert Gaxiola

Creative Director: Eric Yeo

Copywriter: Robert Gaxiola

Art director: Eric Yeo

Planners: Huiwen Tow, Tania Chan

Account servicing: Dan Gibson, June Foo

Art buyer: Iskandar Abdul Kader

Photography: Edmond Ho

Food styling: Anderson Ho

Production company: Jambu Studio

Post-production & DI: Kriz Chiu

Via: Ads of the world

coral trout


Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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