This advertising campaign for WWF Singapore has been developed as part of its marine conservation efforts. The campaign aims to encourage Singaporeans to consume sustainable seafood.
With the creative support of Ogilvy & Mather Singapore, WWF developed the Singapore Seafood Guide.
These ads, with a slight touch of sarcasm, indicate about the need for marine conservation efforts star from our dining tables.
For example, one ad reads- If you order bluefin tuna, you can forget about proper table etiquette.
Since you’re killing off an entire species, who cares which fork you it with.
Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Robert Gaxiola
Creative Director: Eric Yeo
Copywriter: Robert Gaxiola
Art director: Eric Yeo
Planners: Huiwen Tow, Tania Chan
Account servicing: Dan Gibson, June Foo
Art buyer: Iskandar Abdul Kader
Photography: Edmond Ho
Food styling: Anderson Ho
Production company: Jambu Studio
Post-production & DI: Kriz Chiu
Via: Ads of the world