World Wildlife Fund has launched this touching print advertisement on the eve of the ‘Insects and small animals day’ in the WWF Oasis. The advertisement with specific reference panda tries to outline the fact that small insects and small animals are equally important for nature. The reference of panda has been taken to put emphasis on those species which are on the verge of extinction.
The pandas have been strategically shown in dwarf size to lay focus on small insects and animals. Usually small insects and animals do not come to minds of the people. However, there is persistent need to save. The text of the ad reads, ‘For Nature, small animals are as important as the big ones.’ The ad was created by Saatchi & Saatchi, Roma, Italy.
Via Ads of the World
