This is an interesting and amusing television advertisement launched by Wrigley’s in Australia to promote its Extra chewing gum. The campaign focuses on real toy characters depicting food items that walk around, have personalities and feel completely alive to show that the solution of taste is Extra chewing gum. The advertisement is showing a man is constantly chased by different edible articles until the person takes out Extra chewing gum to get rid of them. The most vital part of the advertisement was animated presentation of the edible articles.
The presentation of the campaign is of course cannot be held remarkably effective but it is surely engaging and entertaining. However, the advertisement has represented a good quality of art direction and creativity. The advertisement was created by DDB, Sydney.
Via Duncan’s TV
