A very good case here to question strategic expected behavior of the competitors. A pure monopolistic environ where it seems advertisers have defined their preferences and account executives are trying to differentiate their service.
Not to mention it irked WPP boss Sir Martin Sorrel so much that in the Financial Times this Briton openly lambasted Aegis Group and Havas for ‘irrational’ and ‘desperate’ behavior.
Well advertisers it seems will be happy with the development. Its more value for money where you can measure up your advertising budget.
<a href="
http://www.brandrepublic.com/login/index.cfm?fuseaction=Login&resource=BR_News&articleType=news&article=528531
“>Source
