WOZ: The view point

Dr Prem Digital Healthcare Marketing

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This campaign for WOZ, The weekly newspaper, banks on some prominent global political figures. The idea is not so new, the ad claims that the newspaper caters to all with their diverse views.

Nowadays, more brands are banking on the fame of Barack Obama. Here too, the campaign uses the image of Barack Obama, depicting the view point of American bankers and the viewpoint of Swiss bankers. The campaign also crosses the line of Vatican and comes to the Pope. The views of conservative Catholics and progressive Catholics are shown, (mis)using his image. Then the campaign uses the image of Angela Merkel, to present two different view points of tax investigators and tax refugees.

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Here is a question. We can not use the images of a movie star or sports star without his/her permission in an ad. But, when it comes to political leaders, the accepted norm is that the ad makers can use them as they like. Can’t we give a bit freedom to own a personal space, that we all want to have?

Advertising Agency: Spillmann/Felser/Leo Burnett, Zürich, Switzerland
Creative Directors: Martin Spillmann, Peter Brönnimann
Art Director: Pablo Schencke
Copywriter: Patrick Suter
Retouching: Patrik Rohner

Via: Ads of the world

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merkel new

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