Worldoo
The new online product that has been launched by Focus Group is called Worldoo. Worldoo is an online eco system designed for kids. Worldoo is being launched with an investment of 3 crores including promotion which they plan to break even in two years. Worldoo is an exciting new online product for the kids to interact, learn and play on the internet. It is promoting itself as a complete eco system for the kids. For the promotion of Worldoo as well as partnership the company has tied up with kids TV channels, movie production houses to show trailers as well as many top bookstores and book publishers.
By creating partnerships they have come to a deal of sharing the revenue 70: 30 with the various partners collaborating together for this venture called Worldoo in India. This particular venture is confidently being launched and the makers say that partnerships forged with very popular brands like famous TV Channels, National Geographic and Cartoon Network gave them the confidence to take this venture forward.
About Worldoo
Worldoo is an online virtual eco system. This means that it is an online world in its own where kids can take “citizenship”. There are many fun as well as learning avenues on Worldoo that the kids might find interesting. As it is an interactive portal, kids can make new friends, express opinions as well as play fun age appropriate games on Worldoo. This is basically a virtual animated platform for the kids of different ages to learn new things, play games and interact with other kids. Worldoo is a very innovative idea for an online website for the kids. Before this in India at least this type of popular website has not been seen because this idea is new and innovative.
India is one of the youngest nations in the world with a very large population. This innovative idea for the kids is an attempt to create an online product that will be very popular with the kids all over India. Today in India millions of kids of different age groups access the internet. This particular demographic is a great opportunity for the companies to design a virtual product for the kids accessing the internet in India today. Also this virtual ecosystem is designed to teach kids, help them express, give those skills about real life and also make it interesting by offering games on the website.
