World Wildlife Fund had published this print advertisement campaign in Japan to make people awareness regarding conservation of environment and global warming. The campaign aims to convey that how the world is turning hotter day by day due to global warming and the planet is being rapidly blanketed by pollution. The advertisements are showing a drier with a globe shaped opening to depict the intensity of global warming. The other advertisement are showing a single and multi drainage holes with a globe shaped cover depicting earth and very little water shown around cover of the hole is depicting the effect of global warming while the other ad is depicting effects on the weather of the planet.
The campaign has used a considerably very light approach to present a hard-hitting message and seems to be struggling to convey its message across clearly and with some certain level of effectiveness. The idea of the campaign was considerably good, however, the idea seems to better for an ambient advertisement campaign. The campaign was created by Hakuhodo Inc. Tokyo, Japan.
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