The painful bruises leave the victims of domestic violence with the frighteningly saddest eyes filled with fear. This fear is the most painful situation for the victim. The campaign for Women’s Refuge, developed by Saatchi & Saatchi, Wellington indicates this point.
The campaign highlights the realities for women living in fear of psychological or physical violence in the home.
It includes a TV commercial, print and Adshel executions, and a viral game.
Via: Campaign brief
