Advertising Guide

Women notice the details first!


This is a campaign for Grazia, the fashion magazine. At first sight, you may leave this as ambiguous and meaningless. But a second or third look may help to bring the inherent idea to your mind, and it will be interesting.

‘Remember, Women notice the details first’-the campaign says. In each ads, a woman’s vision is portrayed. The ads show how a woman watches a man. She notices the bag and the socks. These are portrayed big in the ads, to indicate the habitual vision of women.

So, the campaign says that fashion is in the little things. That is the idea. Your bag or socks show how fashionable you are. But the ads are like riddles, because it takes a bit time to understand the concept. The viewer need a bit time to brood over it.


Advertising Agency: McCann Erickson, Milan, Italy

Creative Directors: Marco Cremona, Milka Pogliani

Art Director: Erik Loi

Copywriters: Chiara Castiglioni, Francesca Pagliarini

Photographer: Zona 13

Via: Ads of the world

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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