Recently many advertisements have been undertaken by knife makers; however this advertisement campaign seems to be the best. The campaign is clearly emphasizing on the ability of the WMF knife to cut wafer-thin in a fantastic way. The ad shows the knife can cut things so thin that it becomes easier even for insects to carry it. Apparently, the basic theme of the ad is humor, which is effectively dealt with in this campaign.
The other aspect of the advertisement is its simplicity that has been marked in its presentation. However, the background color is a bit unrepresentative; therefore this is one area where there was ample room for improvement. The copy reads, ‘Cuts wafer-thin: the grand gourmet knife from WMF’. The campaign is credited to KNSK, Werbeagentur.
Via Twenty Four
