It is nice. But I donât believe that this will make a considerable impact on the target audience.
Percept/H Mumbai has developed this advertising strategy of promoting detective TV series Mr. and Mrs. Mishra through book marks. The target audience was those who are interested in thrillers and crime fiction who visit book houses.
The bookmarks were placed among in the middle of the mystery books, trying to awake the curiosity among the readers about the show.
Well, nice. This advertising effort only targets only a small chunk of the prospective audience. It may be highly effective for a book, but not for a TV show.
Via: Directdaily
