Most people don’t see twitter as a medium that is suitable for conducting business. However, social media pundits claim that by not using twitter, businesses lose out on a huge online marketing opportunity. Here are a few reasons why businesses should use twitter.
1. It keeps you in touch with customers
A bulk of twitter users check their accounts first thing in the morning even before getting out of bed. This gives your business a tremendous advantage and you can use your twitter account to offer customers incentives to visit your website or store later on in the day. Besides, a twitter account lets your customers offer feedback and suggestions that can be very upfront and honest and can help you improve your products and services immensely.
2. It promotes your brand
If you have business, you probably already have a logo. However, when your business has a twitter account and this logo is used as the profile picture, the same logo gets seen by all your fans over and over again. This creates a lot of brand awareness and improves brand recall for your business.
3. It is a free marketing tool
Want to advertize the new range of products that you would be adding for the fall? Twitter can help get the word out to all your customers with a single tweet. It literally takes just a few minutes to tell everyone that is following you on twitter about new products or new services that your businesses may be offering.
4. It helps your promotions reach a wider audience
As a business owner, you probably already know how important promotions like discounts are for your sales. Since these promotional tactics are only valuable if they are seen by the relevant audience, having a twitter account could be incredibly important. Since retweets allow your fans to spread the word about a new promotional scheme, you get access to a wider audience.
5. It helps you keep an eye on the competition
You know how they say that you must keep your friends close but your enemies closer? Well, that truism still holds true especially for business owners. So, if you know that your competitors are on twitter, you need to get on the social media platform too and ASAP to keep an eye on what they are doing to gain an advantage.
