The primary objective of advertising is to inform consumers about the arrival of the products or services in the market. Advertising can also be used to inform the people that the brand offers the same thing they have been looking for. As a result, advertising can persuade consumers towards buying the product. Advertising also enables sellers in competing with another manufactures to drive more consumers towards their respective products. Consumers tend to forget the usefulness of a product when they get new products from new brands. Therefore, the importance of frequent advertising arises to make the consumer remember the product and its utilities.
Consumer knows the product/services
Advertising is effective to make people know the exciting offers provided by the manufactures or service providers. Promotion is a very effective way of advertising as it can be executed by using any medium. The media to promote sales may be in form of printed ads, television and radio commercials, billboards, and handbills. The content of advertising must meet the basic inquisitiveness of a consumer. It should identify who, what, when and why.
Instrumental in sales growth
Advertising is the best way for the sales to grow as it raises the awareness of the target market segment. It also educates the consumers about the benefits provided by the products or services. It also lists the special offers that come along with the goods and services.
Opportunity to compare
Advertising gives a fair opportunity to the consumers to test and evaluate the products from different manufacturers. This makes them able to take the correct decision to buy the right product or service.
Existence of the service provider
The frequent advertising campaigns help your consumer realize your existence in the market and stops them going for another products. This way a manufacturer or service provider can retain its customers and gain enough revenue for business growth.
Makes you active in market
Investing in advertising enables you take active part in the current market and make you stay alive in the competition to excel. The importance of frequent advertising pays off as the consumers cannot get hold of a product they have seen repeatedly in television or on their computer screens. They become so driven by the product that they end up in buying the product at least once to use. If the product comes good, then they start patronizing the product for a long time. So advertising not only creates new consumers but also helps in retaining the existing ones.
Advertising is also quite capable of monitoring product demand and rise in sales in a specific time period. This helps the manufacturer enhance or reduce their manufacturing rate and hence saves them from losing business. The manufacturer can use the results of advertising to incorporate changes required to their products or services. Advertising creates a good impression on the brands by initializing the sales and making people aware of the new products and services launched in market.