White Glo Ad: Smart Use of Caricature

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This is a smart print advertisement campaign to promote White Glo whitening toothpaste. The advertisement is showing prominently glowing teeth in extreme circumstances where any other body parts may be affected by other things but glowing teeth is a guarantee even in extreme circumstances.

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The campaign has deliberately kept the size of the teeth larger than any other body part to keep focus the targeted part. However, the ad has been presented through the use of caricature which makes it slightly different from other ads. Not so many ads using caricature can be seen frequently these days.

The strap line of the ad reads as ‘something to smile about’. The architect of the campaign is BBDO, Singapore.

Via Best Ads on TV

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