So, Meltin Pot is at it again. We have always been saying that looking for concept in fashion campaigns is like looking for a virgin in a brothel. Well, at least, this print campaign tries to pretend that there is some concept. And man, that is laudable!
The copy in each ad declares- When you look better, everything looks better.
The ads have been developed by Armando Testa, Milan, Italy. More images after the jump.
CREDITS
Advertising Agency: Armando Testa, Milan, Italy
Executive Creative Director: Michele Mariani
Deputy Creative Directors: Luca Cortesini, Lorenzo Crespi
Art Directors: Laura Sironi
Copywriter: Maria Meioli
Photographer: Lorenzo Vitturi
Via: Ads of the world