Sometimes we all ask for directions to strangers. Though there are a few crazy ones, who deliberately misguide us or shrug off, most of the people will usually help. But, this campaign advices us to fear these strangers and not to ask for directions. Why? Well, they are travel guides. They need you.
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Michael Winterhagen, Joerg Jahn
Art Director: Marc Ebenwaldner
Copywriter: Alexander Schierl
Graphic Artist: Walter Ziegler
Account Managers: Michael Jaeger, Michael Schulze, Sebastian Vetter