Advertising Guide

When you ask for directions


Sometimes we all ask for directions to strangers. Though there are a few crazy ones, who deliberately misguide us or shrug off, most of the people will usually help. But, this campaign advices us to fear these strangers and not to ask for directions. Why? Well, they are travel guides. They need you.


Advertising Agency: Scholz & Friends, Berlin, Germany

Creative Directors: Michael Winterhagen, Joerg Jahn

Art Director: Marc Ebenwaldner

Copywriter: Alexander Schierl

Graphic Artist: Walter Ziegler

Account Managers: Michael Jaeger, Michael Schulze, Sebastian Vetter

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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