Advertising Guide

When ideas are hacked to death

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Advertising is often the repetition of creativity. Creativity is dying. Copywriters are being replaced by copycats. Art directors travel through the beaten path, hiding the truth through photoshopped lies. Creative directors become more sarcastic and pathetically funny, devoid of genuine ideas. Great ideas are often sacrificed at the altar of client’s satisfaction.

All the above statements may be unfair. However sometimes, someone may feel so, when he/she sees ideas are repeatedly used in different situations. I don’t think that this ‘beheaded’ concept for Mettiamocilatesta.it, developed by Milc, Siena is really coming out of the usual box. Though this Italian assassination conveys the intended message, the idea is not a fresh one.

Stealing a Quentin Tarantino line, let me add, Violence is one of the most fun things to watch

CREDITS

Advertising Agency: Milc, Siena, Italy

Creative Director: Giampiero Cito

Art Director: Matteo Scheggi

Copywriter: Matteo Spadoni

Photographer: Bruno Bruchi

Strategic planner: Antonio Paolo

Via: Ads of the world

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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