When advertising ‘breaks home’ the message

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We have seen the nasty nature of advertising earlier.That intrusive nature of advertising scares you. Sometimes it enters your bathroom. And sometimes it breaks into your home and scares you. This is an example.

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This intrusive advertising effort has been developed by Chilean add agency DDB for a home security firm named ADT.

To ‘bring home the message’, they prepared a box that can scare the apartment dwellers of Santiago. When not held flat, the boxes pop open to a cube, allowing them to be inserted under doors. When the owner enter the room what he sees is the box with the message- “Breaking into your apartment is easier than you think” next to the ADT logo.

Sue them.

Via: Geekosystem

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