Advertising Guide

What is in a brand name?

adali dotcom

What is in a name? The familiar question with its Shakespearean signature touch often proves to be pointless when it comes to advertising. In advertising, a name is what matters most. The branding commences from the most important task- naming. A proper name of the brand is very important for its growth.

Here is an impressive print campaign from (in terms of its concept. I do not consider the art-direction) AlbertDali Naming Consultants. The campaign urges РBuild a brand. Not a clich̩.

Indeed, they present pretty interesting names for different brands- DotCom.com, Registered and a Trademark.

The campaign has been developed by Lucifer Labs. Well, that is also an interesting, if not effective, brand name. At least this name rhymes.

CREDITS


Advertising Agency:
Lucifer Labs, Chennai, India

Art Director / Copywriter: Anantha Narayan

adali registered

adali trademark

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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