What is in a name? The familiar question with its Shakespearean signature touch often proves to be pointless when it comes to advertising. In advertising, a name is what matters most. The branding commences from the most important task- naming. A proper name of the brand is very important for its growth.
Here is an impressive print campaign from (in terms of its concept. I do not consider the art-direction) AlbertDali Naming Consultants. The campaign urges – Build a brand. Not a clichÃ©.
Indeed, they present pretty interesting names for different brands- DotCom.com, Registered and a Trademark.
The campaign has been developed by Lucifer Labs. Well, that is also an interesting, if not effective, brand name. At least this name rhymes.
Advertising Agency: Lucifer Labs, Chennai, India
Art Director / Copywriter: Anantha Narayan