Advertising Guide

What happens when lingerie ads get overheated?


Lingerie ads are naturally hot. Brands express this heat in different ways- through hot visuals or suggestive copy. Here is another lingerie ad campaign and this is ‘too hot’.

The campaign shows lingerie clad babes in literally hot positions. This ‘MIA hot’ campaign has been developed by Ad Impact, Perth.


Agency: Ad Impact, Perth

Creative Director/ writer: Drew Ridley

Art Director: Neil Martin

Via: Adland

Other hot& cold lingerie ads:

Copy-oriented bra ad

Different ways to promote the ‘bra’nds

Hidden message



Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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