Making a conscious shift from (call it product and perception both) high sugar low fruit content, Coca cola these days is infused with delightful natural coffee essence and here you have it all over United States from April. The effervescence and rich flavored the perfect pick-me-up Coca Cola Blak will give you out of the world experience (heyhey, did I sound too much on selling). There is a new refreshing (now that’s imperative) logo and more refreshing black cool packaging (that’s too). It’s a mid calorie beverage (so there is nothing unhealthy about it, almost) and made to appeal adult consumers with indulgence and revitalization.
Hmm. Revitalization coffee drink for upper age consumers. Ok.
The campaign includes traditional as well as non traditional media. TV, Print, Outdoor, POP, In-store, sampling and survey program all will start on April.
Via [Drinks-business-review]
