This is an amusing poster advertisement campaign was meant to promote Weird World of Sports (WWS), a national competition in New Zealand. Interestingly, the competition also includes the invention of new sports. The campaign aims at showing combinations of sports in order to emphasize both, sports and invention. The advertisements are showing posters promoting Pogobox (Pogo sticks and boxing), Joggling (jogging while juggling) and Dragrace. The campaign has taken a light approach to convey its idea to people.
The presentation of the campaign gives impression that the advertisement has been taken from the pages of history. However, the poster campaign really communicates its idea in an effective way. The art direction of the campaign is really good and compelling. The text of the advertisement reads, ‘invent a sport, be a world champ, win a world trip’. The campaign was created by Y&R, New Zealand.
Via Duncan’s Print
