Ways in which Google I/O is going to help your business

Dr Prem Digital Healthcare Marketing

The recently concluded Google developer conference Google I/O 2014 brought into the limelight several ideas and plans that could have the potential to redefine the mobile and web spaces as well as several other innovative technologies. Here is a quick roundup of all the important ideas that were shared during the conference.

Businessman using mobile

Android One

Mobile technology would be introduced to emerging markets, starting from India. The aim would be to reach over 5 billion users in the country who do not have a smartphone at present. As such, mobile-based apps would increase brand awareness and recognition, thereby bringing in new business prospects.

 mobile apps

Material Designs

A new theme for mobile apps featuring 3D views, animation support and real time shadows, material design is being talked about in earnest. Google in fact, plans to unify the design language across every mobile device and screen, thereby helping businesses connect to end users at a deeper level and retain engagement irrespective of the end device.

 Wearable technology

Android Wear

Wearable mobile devices can help users access information easily and quickly. Resembling a watch, the Android Wear would help businesses remain engaged with their users constantly. The device could also help businesses find newer ways to attract more customers to their products/services.

 L Operating System

Dr Prem Web Design and Development

‘L’ OS

The new android operating system would come with a new design and would help enhance overall performance, providing a quicker download time for mobile apps. Improved response time can in turn, improve customer experience via quick, seamless and extremely efficient transaction systems.

Android Auto

Android Auto

The new system developed via Open Automotive Alliance would project the navigation data pulled out of the mobile device, onto a dashboard, thereby minimizing distractions while driving. Businesses can use the system’s API to connect with drivers on a real time basis without compromising safety.

 Android TV

Android TV

Aiming to make content consumption even easier, this new platform (not Google TV) would come with a slew of devices and features that would make the same possible. While android Smartphones would double as remote controls, mobile devices would be used to cast things on the TV. Android wear can also be used to function as a remote control for the TV. This new platform would radically increase the reach of a business app. Mobile marketing can be brought into living rooms via apps that can be displayed on television screens. This would give the same effect one would experience in paid TV programming.

Summary

The annual Google conference Google I/O saw many new technologies being put forward. These technologies could radically improve the way we do business and the way we connect with potential customers. These ideas are some of the important ones that were showcased during the conference.

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