VW may replace its “drivers wanted” slogan by “Make friends with your fast” but it remained its German flavor intact in the commercial. In the ad Volkswagen uses a germlinesque character, a frog, called “Fast” and speaks in deep voice as Jim Lovel in Adweek says, “reminiscent of Darth Vader. (Apparently, the basso timbre is a reference to the sound made by a 2006 GTI engine.)” The inner voice of “Fast” (their conscience) is surely going to inspire enthusiast drivers to go fast and enjoy ride with high performance cars like this. Volkswagen experiencing slump for quite some time wants to intensify the promotion with this Crispin Porter & Bogusky creation.
The auto major is also ready with print ads (image above) scheduled for May release.
Via [NYTimes]
