This is an interesting print advertisement launched by Volkswagen to promote its Golf R32. The campaign apparently aims at boasting the amazing breaking system of the car. The advertisement showing blurred image of a road side landscape giving impression as if the view was taken from a fast moving car and suddenly in the right end the picture of a deer is clearly visible reflecting as if the photo was shot when the vehicle was standstill.
The advertisement is visibly based on an amazing idea that outlines the product benefit excellently. The execution of the idea too has been remarkable good that helped this advertisement to become compelling and appealing. The copy of the advertisement reads, ‘excellent breaking system’. The advertisement was created by Pristop.
Via 10 Ad