This television advertisement was launched by Vodafone with a view to target children while enticing them towards chasing their dreams in order to realize them. The advertisement aims at focusing how dreams can be transformed into reality. The advertisement is showing seven rockets being set off from earth to space driven by children.
It further shows that as the journey precedes spacecrafts either start falling by the wayside or being diverted from the target except one that remains focused on the right path and later transform into the Vodafone McLaren Mercedes being driven by various team members, including Lewis Hamilton.
The message is straight and simple that one needs to be extremely focused and patient to achieve their goals. The punch line of the ad says, ‘make the most of now’. The advertisement was created by Bartle Bogle Hegarty, London.
Via Duncan’s TV
