Vodafone: Banknote sticker

Dr Prem Digital Healthcare Marketing

vodafone banknote sticker

I want my money. I want my money without any sticky subjects attached with it, and if it is an ad I will call you names for free.

Dr Prem Web Design and Development

Vodafone’s irritating ambient promotion efforts on currency notes with a view to make people know that it provides cheap Roaming tariffs for Europe. They did it through outdoor suppliers, airport cabs and shops near the gates of departing Shengen flights. They modified the money with a sticker, which was easily removable.

Agency: Scholz & Friends Hamburg, Germany.

Via: Direct daily

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