Advertising Guide

Visin makes women shed tears


Well. Women, Want to shed some crocodile tears? Johnson & Johnson Visine eye drops will help you. This print campaign developed by JWT New York presents the effectiveness of Visine Dry Eye Relief Natural Tears Formula in an interesting way.

In these ads, Women are shown shedding tears in the kitchen, bedroom and at the movies. The copy reads- “Natural Tears Formula. Don’t Ask How”.

Of course, these ads are created with great care. A lot of activities are happening there in the scene. It is fun to watch those tiny creatures engaged in tedious work.


Agency JWT New York

executive creative directors Andrew Clarke and Kash Sree

creative director Raphael Milczarek

copywriter Humberto Jiron

director of art buying Shawn Smith

art buyer Carly Chappell

print producer Jena Mattison

account director Susan Bratteson

account executive Heather Maclary

project manager Steven Marchione

Via: inspiration room

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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