Video ads are still not effective: Ad industry debates

Dr Prem Digital Healthcare Marketing

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Google’s
latest acquisition of YouTube has left many analysts stunned over the development as they thought that the company was much needed expertise of Yahoo rather Google. Google’s expertise lay in the ‘link and list business’ whereas Yahoo knows is an expert at organizing content into channel, what exactly YouTube needed at the moment. On the other hand, the revenue expenditure of the advertisement sector might witness a rise of 15 to 20 percent in the third quarter, but the branding budgets of Fortune 1000 companies still struggles to migrate to Web from TV.

Dr Prem Web Design and Development

According to analysts, these social network sites are not mature enough to attract wise investment and the ad spending it is attracting can be more dubbed as bubble.

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