Vancouver’s Sculpture Biennale rolled out this remarkable three-dimensional poster advertisement campaign to promote art festival in Vancouver. The three-dimensional posters has also featured some empty pedestals with a view to encourage passersby could leave something of their own on them. The idea seems to be a bit interactive as the campaign is trying to instill some sense of participation and indulgence among people. Therefore, it enabled people to leave some article according to their choice on top of the pedestals and the reflection it gave became the art of the person.
The presentation of the campaign was obviously interactive and people might have found it interesting as it provided them some space to scratch their creativity. Further, it was so compelling that it had attracted huge attention all over and turned the spot into an art gallery itself. The tag line of the campaign was ‘Art that you can feel’.
Via Invisible Red
