Social Media has turned out to be a key aspect of today’s marketing campaigns. Many companies, small or big ones; constantly use Social Media Marketing for reaching out to their customers. This has led to some analysts to believe that the boom of Email Marketing, which had emerged a while back; is slowly decaying. However, this couldn’t be farther from the truth. Email based Marketing can be made increasingly effective if paired up with your Social Media Marketing campaign.
1. Make your Email Marketing campaign interesting
Most Marketing campaigns are hardly focused on enticing the reader to go through the content of the Email. Monotonous Email Marketing campaign is just not good enough in the current days of dynamism. Thus, it is important to provide content within the Email which attracts the customer. In this aspect, the first challenge is to get the target customer to open the Email. This can be achieved for starters by providing a catchy headline. If the target customer opens the Email, the Marketing campaign has succeeded halfway in its approach. Next step is to provide solid content. This may be achieved by giving options to the user for feedback and even providing a choice to discontinue the service. This builds credibility as the user begins to appreciate the company isn’t solely focused on enticing the customers. Providing specific questions is another way of attracting readers. Another good way of drawing customers’ attention is to provide information about the discounts and offers being in place on certain products or services. It is most likely that the customer will respond back owing to the catch of discount and offer.
2. Using the Social Media in conjunction with your Email Marketing
Social Media users love to form a part of Marketing campaign, unknowingly though; as they often share good content which they feel is quite interesting. Thus, any good Email Marketing must be drawn up in such a way that it has an option for the target audience to share the news across the Social Media platforms. This can not only make the Email marketing campaign a success, but can also prove to be an additional valuable Marketing tool. Asking the user to like or follow can be another option, but this must be done subtly by providing specific icons within the Email. Many companies have exploited this technique for gaining likes and followers.
Social Media marketing campaign is starting to gain increased reliability these days. So, if you devise your Email marketing in integration with the Social Media; it can greatly assist in the overall promotion of your product, brand or the organization.
