No matter who you are or where in the world you are, the chances are that our products are a familiar part of your daily routine.This is the what unilever believes in. Now they want that along with their products their advertisements as well should be part of daily routine of people.Uniliver has understoo that traditional marketing services agencies are facing difficulties in keeping up with rapid changes in the media. To pace up with this the group has set up communications planning and digital advertising operations as part of efforts to respond to the declining impact of television advertising.
Unilever would not set up internal agencies; it was trying to incite change in its outside agencies. To smoothen this progress, the group has apparently appointed six people to help work on mounting incorporated operations for its leading brands, with five being assigned to find new digital advertising ideas
