FC Barcelona has started to carry UNICEF logo on their shirts following a five year agreement with UNICEF. The agreement includes putting UNICEF logo on shirts and FC Barcelona will be paying $1.9 million per year to UNICEF. Recently they have launched a wide-ranging advertising campaign to create awareness about the conditions of homeless children.
Undoubtedly the campaign brilliantly conveys the message across. However, seemingly it becomes clear that these children are increasingly becoming the models for the campaigns of this genus.
The copy of the ads reads, Barca’s most difficult game is about to begin. The campaign is a part of Fundacio FC Barcelona and designed by Contrapunto Barcelona.
Via Ads of the World
