That is what this print campaign for Shriram cement says about the product. With this statement which can be described as part humorous and part over-confident, the campaign aims to indicate the supremacy of the product.
The ads feature ancient structures like Rome Coliseum and sphinx in a way to project their weak side. The campaign has been developed by twohmp, New Delhi, India
CREDITS
Advertising Agency: twohmp, New Delhi, India
Creative Director / Copywriter: Tirthankar Mitra
Art Director: Satadry Dey
Agency Executive Producer: Pulak Chakraborty
Account manager: Supriyo
Via: Pixel pasta
