This is another interesting print advertisement campaign launched by Turkish Economy Bank to promote its new services for distributing loans without any guarantor. The campaign is apparently attempts to focus that for certain items involving considerably moderate investment the bank will give out loans without requiring any guarantee, what it will need is just signature of the customer. The advertisements are showing articulate signature that gives impression of few products on what needs only signature to finance the item.
The campaign has kept its appearance extremely simple while clearly outlining the product benefit. Moreover, this is a smart way to express the core idea. The idea of this campaign is not new as it has been earlier used in a campaign for a telephone company. The copy of the advertisement reads, ‘Whatever you need, all it takes is your signature.
Guitar credit. No guarantor necessary. Only from TEB.’ The campaign was developed by Medina Turgul DDB, Istanbul, Turkey.
Via Ads of the World
