Want to make your time more interesting while you are pay heed to the call of the nature? Have you ever felt it an inescapably boring thing to spend your time at the toilet? Then what about trying some brain teasers and spend the time in a more interesting way?
This âout-of-the-boxâ ambient effort by Ogilvy&Mather, Frankfurt, Germany has been developed for Nintendo. The aim of the advertising gimmick was to promote Nintendo DSi Brain at shopping malls. But do you think that anybody will mind brain teasers amid the luxurious sights and noises in a shopping mall. So the agency âdiscoveredâ the perfect venue-the customerâs toilet. They transformed this place into one big brain teaser.
Well, advertising is everywhere. It even sneaks into your toilet.
CREDITS
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
