Trillion for Lebanon: Restoring treasure back to the nation

Dr Prem Digital Healthcare Marketing

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This is a tourist guidebook under the title ‘treasures of Lebanon’ was mailed to wealthy individuals in Dubai. The book however contained nothing inside besides tissue paper. The last page of the book had a message appealing people to donate for reconstruction of Lebanon and a personal invitation to attend a charity dinner.

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The campaign logically avoided gloomy pictures destruction of Lebanon during bombings. And plain white tissues probably used to show that these pages are needed to be recreated. Around 300 copies were mailed and the fundraiser dinner was a great success as it collected $224,600 for the reason stated. The campaign was undertaken by Trillion for Lebanon that supports reconstruction program.

Via Creative Criminal

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